The original · Football stories
Football For Kids
The legends. The comebacks. The moments that make you leap off the sofa. Football stories full of wonder, humour and heart, made for children and their grown-ups.
Listen on Apple PodcastsIndependent stories. Shared adventures.
BIG STORIES.
LITTLE EARS.
BRILLIANT MINDS.
We turn remarkable stories into screen-free adventures that children love and grown-ups want to listen to, too.
For the school run. The long drive. The big dream.
SCREEN FREE. IMAGINATION FULL.
ORIGINAL STORIES. REAL CONNECTION.INSPIRE✳EDUCATE✳MOTIVATE✳ONE EPISODE AT A TIME
120m+Minutes of family listening
127Countries reached
500+Episodes and counting
Football For Kids · Cumulative figures from FOR KIDS IEM’s October 2026 media materials.
Some of the brilliant organisations we’ve worked with
Kellogg’sBRITISH AIRWAYSGuinness
World RecordsTARGET DARTSEverton FC
World RecordsTARGET DARTSEverton FC
FOR KIDS IEM Originals
PRESS PLAY.
LET CURIOSITY RUN.
Extraordinary people. Unforgettable moments. A world of stories to share with the whole family.
Original series · Darts stories
Darts For Kids
Big dreams, tiny targets. Discover the characters, champions and unforgettable moments of darts, with stories that bring the sport to life for the next generation.
Listen on Apple PodcastsOriginal series · North American soccer
Soccer For Kids
A whole new world of the beautiful game. Meet the stars, explore the teams and discover the stories of soccer across North America.
Listen on Apple PodcastsA little more football. A lot more adventure.
Explore FFK+ Discover bonus episodes and ad-free listening with Football For Kids+.
Personalised videos · Cameo
MAKE THEIR DAY.
A birthday, a special celebration or a message for a football fan. Explore personalised video shout-outs from Darren on Cameo.
Brand partnerships · A real example
GOOD STORIES.
MEASURABLE IMPACT.
Kellogg’s
A family audience. A football connection. A campaign woven into the places families already listen.
Our Kellogg’s summer campaign combined podcast advertising with Spotify artwork exposure to help bring its football camps campaign to families.
Summer campaign · 2026
805,182Audio advertising impressions
5,844,002Spotify artwork impressions
6,649,184Total recorded impressions
Source: FOR KIDS IEM campaign reporting. Impressions are exposures, not unique people. The combined total adds two different reporting measures and does not represent sales or attributed conversions.
Darren Rees · Founder & storytellerA dad. An idea. A world of stories.
MADE FOR KIDS.
BUILT WITH HEART.
It began with a simple idea: make the kind of football show children would love, and parents would happily listen to alongside them.
Darren Rees launched Football For Kids in 2022. Today, FOR KIDS IEM brings the same energy, curiosity and love of a good story to football, darts and soccer.
Alongside creating family audio, Darren works as a sports broadcaster and boxing commentator. At the heart of it all is the same ambition: to inspire, educate and motivate, one episode at a time.
Featured in The Guardian’s best podcasts for kids ↗Highly Commended · Sports Book Awards 2026