FOR KIDS IEM Studios · Club production
THE BADGE
ON THEIR SHIRT.
THE STORY
IN THEIR EARS.
A family podcast for your football club. Your history, your heroes and your values, brought to life through stories young supporters want to hear.
YOUR CLUB.
FOR
FAMILIES.
The nextgeneration
of fans
Illustrative format. Ready to be shaped around your club.
Your club. Our storytelling.
MORE THAN
ANOTHER PIECE
OF CONTENT.
A regular reason for families to spend time with your club, wherever they are.
We bring the family storytelling approach behind Football For Kids to a programme made for your supporters. From the first idea to the finished episode, the service is shaped around your club and an agreed production brief.
A programme with your identity
A title, tone and editorial plan rooted in your club. Club legends, historic matches, the women’s team, academy journeys and the people behind the badge.
Production from idea to release
Research, scriptwriting, presenting, editing and release support, with responsibilities, episode volume and approval deadlines agreed before production begins.
A clear place for commercial partners
Agreed sponsor placements and family-friendly campaign ideas that your commercial team can offer within its wider partnership packages.
Reporting you can work with
A measurement plan agreed at the outset: episode delivery, available listening data, audience engagement and campaign links where appropriate.
Imagine the programme
EVERY CLUB
HAS STORIES.
LET’S TELL YOURS.
Imagine a child discovering why your club’s greatest comeback still gives their grandad goosebumps. Or hearing how an academy player went from the local park to the first team.
The next generation of supporters needs a way into those stories. A family podcast puts them at the centre of the adventure.
Try your club’s name to explore a sample editorial format. This is an illustrative programme outline, not an existing club partnership or a recorded demo.
Your Club For Families
Example topics. Access, permissions and the final editorial plan would be agreed with the club.
Built for the commercial conversation
A NEW CHAPTER
FOR YOUR
PARTNERSHIPS.
Give your commercial team a family audio product to take to existing sponsors and prospective partners.
The club can sell agreed advertising inventory, offer a programme partner or include the podcast in a broader sponsorship package. The production agreement sets out who controls and sells each placement.
Commercial performance depends on distribution, audience response and sponsor demand. No advertising revenue or audience size is guaranteed.
A programme partnership
An agreed presenting partner, with clear identification and placements suited to a family audience.
Campaigns with a story
Connect relevant club campaigns and sponsor messages to episodes, using clearly identified advertising and trackable links.
Value beyond matchday
A programme families can hear during the school run, on the way to training or at home, extending the club’s storytelling into everyday life.
From first conversation to first episode
A CLEAR BRIEF.
A SHARED GAME PLAN.
Find the opportunity
Understand your family audience, your club priorities and your commercial goals.
Shape the programme
Agree the format, a pilot brief, editorial approval and the production scope.
Create and launch
Produce the show and prepare a release plan using agreed club channels.
Measure and develop
Review the available data and feedback, then refine the programme together.
A few useful answers
BEFORE
THE FIRST
WHISTLE.
What does a programme cost?
Each programme is priced around its scope: episode frequency and length, presenting, research, production, distribution support, access requirements and reporting. We start with a brief and provide a tailored proposal. A pilot can be scoped before an ongoing commitment.
What would the club need to provide?
A named contact for editorial approvals, brand guidance, agreed distribution support and access to club material or contributors where required. We establish permissions, responsibilities and turnaround times before work starts.
Who owns the show and its advertising?
The production agreement defines ownership of the programme, recordings and format, together with usage rights, distribution access and the inventory the club can sell. These are part of the commercial proposal and agreed before production.
Can you guarantee listeners or sponsorship income?
No. A programme needs a strong launch and sustained distribution. We agree a realistic measurement plan and use the club’s own channels to help families discover it. Forecasts are discussed separately from production commitments.
Are any club programmes already live?
This page introduces our club production proposition. The Your Club For Families example is an illustrative concept. Our established shows, including Football For Kids, demonstrate the family storytelling approach behind the service.
Can brands and other organisations work with you?
Yes. We welcome conversations about family audio production, sponsored storytelling and partnerships across our original shows. Tell us who you want to reach and what you want the project to achieve.